Turn Your Purpose into a Scalable System

We help purpose-driven coaches, trainers, and teachers turn their purpose into a powerful brand, and scalable system, developing products and services — that grow their audience, income, and impact with authenticity and ease.

Start building Your Brand & Business

We combine brand strategy, storytelling and digital systems to help you grow your brand and business with integrity.

Story & Clarity

Clarify your story, who you are, what you do, and why it matters - in ways your audience can feel.

Offers & Monetisation

Develop products and services that your audience actually want.

Systems & Scale

Build strategic systems and partnerships that support your growth — so your story keeps working, even when you’re not.

'We believe great brands don’t just sell products — they share powerful messages that move us.'

For Coaches, Trainers & Teachers Who Lead With Purpose

1. You’re not here just to make money or chase trends — you’re here to make an impact.
2. You care about the work you do, the people you serve, and the story you tell.
3. You want a brand that feels like you — purposeful, profitable, and positioned for growth.
4. You’re ready to scale your message, your audience, and your impact.

That’s where we come in.

The Story-to-Sales Journey

Every brand starts with a story.

We help you tell it, scale it, and share it —through authentic storytelling and smart systems that work.

Explore how it works

1: PURPOSE
Brand & Story Foundation

Define your brand story, mission, and audience. Create your purpose-driven brand foundation.

2: DEVELOP
Product, Offer & Customer Journey Design

Map your customer journey and develop products & services that support your audience experience.

3: SCALE
Systems, Partnerships & Growth

Launch and optimise systems, and/ or develop partnerships to grow your audience, income and influence — without losing your message and authenticity.

Strategy Meets Storytelling

How we can work together

From Vision To Reality - One Step At A Time

1: Brand & Story Foundation

New Coaches, Trainers and teachers who have ideas but are unclear in their message or
Entrepreneurs who are rebranding or repositioning

What's included:
- Purpose, vision, and values Articulation
- Core brand narrative (origin, mission, movement)
- Audience clarity & emotional drivers
- Positioning statement & message pillars
- Brand voice & tone
- Story framework you can reuse everywhere

What that looks like:
- 1:1 session over 2-4 weeks
- Strategy workbook & brand playbook
- Optional visual identity direction (not full design)

Outcome: "I can finally explain what I do - and people actually get it."

2: Product, Offer & Customer Journey Design

Coaches, trainers, and teachers who have a clear message & Purpose who desire to monetise ethically and sustainably.

What's included:
- Products and service architecture
- signature offer development (core Transformation)
- value ladder design (entry - premium)
- pricing strategy
- customer journey mapping (awareness -> trust -> conversion)
- content themes aligned to journey stages

What that looks like:
- 1:1 or small group over 3-6 weeks
- offer blueprint & journey map
- sales narrative & objection handling framework

Outcome: "I know exactly what I'm selling, to whom, and why it works."

3: Systems, Partnerships & Growth

Clients with clarity and a validated offer, and are ready to scale without burning out

What's included:
- Funnel Strategy & architecture
- copywriting (story-led)
- email sequences & automation
- tech startup (CRM, payments, integrations)
- analytics & optimisation plan
- optional ad-ready funnel structure

what that looks like:
- 6-10 week implementation
- fully built and tested funnel system
- loom walkthroughs & SOPs

Outcome: "My business runs even when I'm not online"

OPTIONAL: Storyworld Academy

For Writers, Creators and Storytellers of Children's Entertainment & personality Brands.

- IP Development Consulting
- Storyworld Building
- Brand Licensing Prep

Outcome: You'll transform your creative ideas into marketable IP and brand opportunities.

Not sure which stage you’re at?
Let’s chat — we’ll map your brand-to-growth pathway.

Book a Discovery Call

'We Believe Brands With Purpose Change the World.'

That Brand Lab is not just another branding & marketing agency.
We’re storytellers, strategists, and builders of purpose-driven brands that last,
with expertise in both storytelling, brand development and digital growth systems.

Clarity. Connection. Conversion

When you work with us, you'll:

Find your brand's unique voice and message

build trust through authentic storytelling

create systems that bring consistent leads and sales

feel aligned - because your growth will match your purpose

Most people try to scale confusion.
We help you build clarity first - then scale it.

'When your purpose is clear, your brand speaks for itself.'

Great brands tell purposeful stories that move audiences, and run on systems that sustain success.

'Welcome to That Brand Lab, I'm Claire and I've spent over 20 years bridging the worlds of storytelling, marketing and brand strategy.
Through that journey, I discovered that the most powerful brands don't chase trends - they lead with purpose, story, and systems that scale.'

Whether you're a coach, trainer
or teacher - my mission is simple:

'To help you grow your brand, your audience, and your income - without losing your purpose along the way.'

Ready to turn your story into a scalable system?

Let’s turn your message into a movement — and your purpose into profit.

Start Your Brand Journey!

Your story deserves an audience.

Your work deserves to be seen.

Your brand deserves to grow.

Let’s turn your purpose into a powerful brand today!

Book A Discovery call!

Meaning Meets Marketing.
Purpose. Story. Systems.

Building Purpose-Driven Brands That Inspire & Sell